So what do you do when you want children to know your van has arrived? Play a jingle over it’s speakers, obviously! Just like with an ice cream truck. Kunstruimte Crooswijk asked me to create a theme song for them to let kids know it’s time to come out. My aim was to elicit a feeling of joy and adventure. It’s melody is clearly recognisable and meant to be kid friendly, but the track also features a modern-day beat to allure to kids that are already familiar with pop and hip hop. There are various string instruments used in the composition. It’s usage was inspired by North African folk music.
The jingle has been made into four versions. There is the standard main theme version, to be used in a broad range of situations such as playing it as the van arrives in a neighborhood.
There’s also a dance version that is used between workshops when kids need to lose some energy.
Similarly there is a relax version, to be used when kids are chilling out.
Lastly there is a version that is used during the rapping workshops.